Exact-Match Domain (EMD)
An exact-match domain (EMD) is a domain name that exactly matches a search keyword or phrase. While EMDs once provided significant SEO advantages, Google's 2012 EMD Update reduced the ranking boost for low-quality EMD sites.
Example
cheapflights.com and hotels.com are exact-match domains for their respective search queries, carrying both brand value and keyword relevance.
Referenced in Guides
Choosing the Right TLD