Aftermarket Premium
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An aftermarket premium refers to elevated pricing for domain names sold on secondary marketplaces after their initial registration has expired or been dropped. Unlike [[registry-premium|registry premiums]], aftermarket prices are set by sellers or auction dynamics rather than the [[registry-operator|registry]]. Values are driven by keyword relevance, search volume, brandability, and comparable sales data. Prices can range from a few hundred dollars to millions for highly desirable names.
Example
Insurance.com sold for $35.6 million in an aftermarket transaction — far above its $10/year registry price — because of its commercial keyword value.