二级市场溢价
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二级市场溢价是指域名在初次注册到期或被删除后,在二级市场出售时的高价格。与[[registry-premium|注册局溢价]]不同,二级市场价格由卖家或拍卖市场动态而非[[registry-operator|注册局]]决定。价值由关键词相关性、搜索量、品牌化潜力和可比销售数据驱动。价格可从数百美元到极受欢迎域名的数百万美元不等。
示例
Insurance.com sold for $35.6 million in an aftermarket transaction — far above its $10/year registry price — because of its commercial keyword value.