Companies With Their Own TLDs: The Complete List

## Companies With Their Own TLDs Since ICANN's 2012 New gTLD Program, roughly 560 corporations and organizations have been delegated their own Brand TLD (.brand). The following catalog organizes them by industry, with notes on active usage versus defensive registration. Use the TLD Comparison Tool to compare specific extensions in detail. ## Technology Giants ### Alphabet / Google Google's parent company Alphabet applied for more TLD strings than any other entity in the 2012 round, securing approximately 45 brand and open-registration extensions. Key Google brand TLDs include: - **`.google`** — Used for internal properties and brand-verified pages (e.g., `about.google`, `careers.google`) - **`.youtube`** — Occasionally used for YouTube-branded URLs - **`.gmail`** — Held defensively; no active public sites - **`.android`** — Platform branding; limited active use - **`.chrome`** — Browser branding; limited active use - **`.docs`**, **`.drive`**, **`.maps`**, **`.meet`**, **`.sheets`**, **`.slides`** — Google Workspace product branding - **`.goog`** — Short-form brand extension; active internal use In addition to pure brand TLDs, Google operates several open-registration New gTLD extensions including `.app`, `.dev`, `.page`, `.new`, `.how`, and `.zip`. These are genuine public Domain Registrar channels, not brand-exclusive. Google's TLD Empire: .google, .app, .dev, .page ### Microsoft Microsoft holds a smaller but significant portfolio: - **`.microsoft`** — Primary brand TLD, used for some corporate pages - **`.azure`** — Cloud platform branding; limited active use - **`.bing`** — Search engine branding; largely defensive ### Amazon Amazon's TLD journey is one of the most contentious in domain name history, centered on the conflict over the string `.amazon` with eight South American nations. Amazon ultimately prevailed and holds: - **`.amazon`** — Active on brand properties; the `.amazon` battle took nearly a decade to resolve - **`.aws`** — Cloud services branding - **`.kindle`** — E-reader product branding; defensive Case Study: The .amazon Battle ### Apple Apple took a minimalist approach, applying for relatively few strings: - **`.apple`** — Primary brand TLD; minimal active public use ### Meta Platforms Facebook's parent Meta holds: - **`.facebook`** — Social network branding - **`.instagram`** — Photo platform branding - **`.whatsapp`** — Messaging platform branding None of Meta's brand TLDs are used for significant public-facing content as of 2026, though all remain active in the DNS Root Zone. ## Automotive Industry The automotive sector was one of the most enthusiastic early adopters of brand TLDs. Every major German automaker, most Japanese manufacturers, and several American brands secured their own extensions. ### German Automakers - **`.bmw`** — Active; BMW uses it for campaign microsites and some product pages - **`.audi`** — Active; used on Audi brand properties globally - **`.volkswagen`** and **`.vw`** — VW Group holds both; `.vw` is more actively promoted - **`.mercedes-benz`** and **`.mercedes`** — Daimler holds both; `.mercedes-benz` is used on official properties - **`.porsche`** — Active on Porsche brand sites - **`.lamborghini`** — Held by Volkswagen Group; defensive - **`.bentley`** — Held by Volkswagen Group; defensive Automotive Brand TLDs: .bmw, .audi, .toyota ### Japanese Automakers - **`.toyota`** — Active; Toyota Motor Corporation uses it on select regional and product sites - **`.honda`** — Active on Honda corporate properties - **`.nissan`** — Held; limited active use - **`.lexus`** — Toyota subsidiary; defensive - **`.mitsubishi`** — Active on corporate pages - **`.subaru`** — Fuji Heavy Industries; defensive ### American Automakers - **`.ford`** — Active on Ford corporate domains - **`.lincoln`** — Ford Motor Company; largely defensive ## Luxury Fashion The luxury fashion sector secured brand TLDs both for brand protection and potential future direct-to-consumer digital strategies. Luxury Brand TLDs: .gucci, .chanel, .hermes - **`.gucci`** — Kering Group; used on some Gucci digital properties - **`.chanel`** — Privately held; minimal active public deployment - **`.hermes`** — Hermès International; active on brand properties - **`.louis-vuitton`** — LVMH; defensive, no widely known active use - **`.cartier`** — Richemont Group; defensive - **`.rolex`** — Rolex SA; defensive - **`.burberry`** — Active; Burberry has piloted brand TLD URLs - **`.dior`** — LVMH; defensive - **`.armani`** — Giorgio Armani; defensive - **`.prada`** — Defensive; no widely deployed sites - **`.ralph-lauren`** — Active on Ralph Lauren corporate pages - **`.zara`** — Inditex; defensive ## Financial Services Banks, insurers, and financial platforms were motivated primarily by brand protection and anti-phishing goals. - **`.barclays`** — Barclays PLC; used on some Barclays digital properties - **`.bnpparibas`** — BNP Paribas; active on corporate pages - **`.creditsuisse`** — Held by UBS following the 2023 acquisition; uncertain future - **`.axa`** — AXA Group; active on some insurance properties - **`.allianz`** — Active; Allianz uses it on European brand sites - **`.hsbc`** — HSBC Holdings; some active use on corporate pages - **`.jpmorgan`** and **`.chase`** — JPMorgan Chase; both held; limited public deployment - **`.citi`** — Citigroup; active on some Citi-branded pages - **`.americanexpress`** — AmEx; defensive primarily - **`.visa`** — Visa Inc; some active use - **`.mastercard`** — Active; Mastercard has deployed brand TLD URLs ## Retail and Consumer Goods - **`.amazon`** (detailed above) - **`.walmart`** — Walmart Inc; defensive - **`.target`** — Target Corporation; defensive - **`.ikea`** — Ingka Group; minimal active use - **`.nike`** — Active on some Nike brand campaign pages - **`.adidas`** — Active on Adidas digital properties - **`.samsung`** — Samsung Electronics; active on some corporate pages - **`.sony`** — Sony Group; some active use - **`.panasonic`** — Panasonic Corporation; defensive ## Energy and Industrials - **`.shell`** — Royal Dutch Shell; active on some Shell brand properties - **`.exxon`** and **`.mobil`** — ExxonMobil; both held; minimal active use - **`.total`** — TotalEnergies; defensive - **`.siemens`** — Active; Siemens uses it on German corporate pages - **`.abb`** — ABB Ltd; defensive - **`.caterpillar`** — Caterpillar Inc; defensive ## Media and Telecommunications - **`.bbc`** — BBC; used on some BBC digital properties - **`.abc`** — Disney (ABC's parent); defensive - **`.cbs`** — CBS/Paramount; defensive - **`.sky`** — Sky Group (Comcast); active; sky.com migrated some services to `.sky` - **`.att`** — AT&T; defensive - **`.verizon`** — Verizon Communications; defensive - **`.comcast`** — Comcast Corporation; defensive ## Pharmaceutical and Healthcare - **`.pfizer`** — Active on some Pfizer corporate pages - **`.novartis`** — Active; Novartis has used `.novartis` on internal portals - **`.roche`** — Roche Group; limited active use - **`.bayer`** — Active on some Bayer brand properties - **`.astrazeneca`** — AstraZeneca; some active use - **`.abbott`** — Abbott Laboratories; defensive ## Food and Beverage - **`.heinz`** — Kraft Heinz; defensive - **`.bnpparibas`** — (listed above) - **`.nestle`** and **`.nescafe`** — Nestlé; mixed; `.nescafe` has seen limited use - **`.philips`** — Philips Group; defensive - **`.lego`** — The LEGO Group; active on some Lego brand URLs ## Understanding Active vs. Defensive Usage Of the roughly 560 delegated brand TLDs, active usage varies widely. A 2024 industry survey by domain analytics firm DomainIQ found: | Usage Category | Approximate Share | |---|---| | Zero active second-level domains | ~35% | | Fewer than 10 active domains | ~28% | | 10–100 active domains | ~22% | | More than 100 active domains | ~15% | The brands most likely to actively use their Brand TLD (.brand) tend to share common characteristics: they operate direct-to-consumer digital businesses, they have strong brand recognition that makes short URLs valuable, and they have invested in internal DNS infrastructure capable of managing a private Registry Operator function. ## Checking Brand TLD Status You can verify whether any given brand TLD is delegated in the DNS Root Zone through WHOIS lookups or by querying IANA's official root zone database at iana.org/domains/root/db. The `tld-finder` tool on this site also aggregates brand TLD data with active use indicators. TLD Finder ## What the 2026 Round Will Add ICANN's forthcoming new gTLD (Generic Top-Level Domain) application window is expected to bring a fresh wave of brand TLD applications, particularly from Asian corporations, healthcare providers, and fintech companies that were not ready to apply in 2012. Observers anticipate 300–500 new brand applications, potentially bringing the total number of delegated brand TLDs above 800 by 2030. ## How Brand TLDs Interact with ICANN's Rights Protection Mechanisms When ICANN launched the New gTLD program, it implemented the Trademark Clearinghouse (TMCH) — a database of verified trademark rights that provides notification and blocking services across all new TLDs. For open-registration extensions, this means trademark holders get advance notice when someone registers a domain matching their mark (the Sunrise Period mechanism) and can pay for ongoing blocking of exact trademark matches. For brand TLDs, the TMCH relationship is different. Since a Brand TLD (.brand) has no public Domain Registration process, there is no need for sunrise protections — no one else can register under the extension regardless of their trademark status. The brand TLD *is* the ultimate trademark protection mechanism. However, brand TLD holders do interact with the TMCH for a specific purpose: WHOIS data accuracy requirements. ICANN requires brand TLD registries to maintain accurate contact information for any registered domain, and TMCH-connected compliance systems help verify this. ## The Global Distribution of Brand TLD Holders The approximately 560 delegated brand TLDs are not evenly distributed globally. The 2012 application round heavily favored applicants from North America and Europe: | Region | Approximate Share of Brand TLDs | |---|---| | North America | ~40% | | Europe | ~35% | | Asia-Pacific | ~20% | | Other | ~5% | This distribution reflects the geographic concentration of the world's most valuable brands at the time of application, combined with the relatively short window (five months) that organizations had to prepare and file applications. Asian corporations — particularly Chinese, Korean, and Southeast Asian companies — were underrepresented in the 2012 cohort. The 2026 round is expected to substantially rebalance this distribution. ## Searching the Root Zone for Brand TLDs Every delegated Brand TLD (.brand) is publicly visible in IANA's DNS Root Zone database. You can search for any brand's TLD status by visiting `iana.org/domains/root/db` and searching for the extension. The database shows the current registry operator, the date of delegation, and the authoritative nameservers. Additionally, ICANN's web-based registry portal maintains current information on all Registry Agreement holders. Third-party tools including the TLD Finder on this site aggregate and present this data in more accessible formats, allowing easy searching by brand name, industry, or country of operation. The Future of Brand TLDs After ICANN 2026 What Is a Brand TLD? The Complete Guide