End-User Sale
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An end-user sale is a domain transaction in which the buyer is a business or individual who intends to use the domain for an active website, product, or brand — as opposed to another investor who would hold it for resale. End-user sales consistently achieve higher prices than investor-to-investor trades because the buyer values the name for its commercial utility rather than its wholesale market price. Most successful domain investors structure their [[domain-portfolio]] around names with clear end-user demand and develop outbound sales skills or hire [[domain-broker|brokers]] to connect with buyers.
Example
After holding 'veganmealkit.com' for two years, an investor sells it directly to a meal-prep startup for $12,000 — roughly 20x what a fellow investor had offered — because the startup values the brand equity.