Make Offer (Domain Negotiation Model)
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The make-offer model is a domain sales approach in which a buyer submits an initial bid or inquiry price rather than paying a fixed [[domain-buy-it-now|BIN]] amount, allowing for price negotiation between buyer and seller. Sellers who are uncertain of a domain's market value or who want to test demand often use make-offer listings. Platforms like Sedo, Afternic, and Dan.com facilitate back-and-forth counter-offers, and many transactions involve a [[domain-broker|broker]] who handles negotiation anonymously to prevent the seller from raising the price upon identifying a strategic buyer. The [[domain-escrow|escrow]] service is engaged once both parties agree on a final price.
Example
A Fortune 500 company wanted to acquire a competitor's exact brand name as a .com; they hired a broker to approach the owner anonymously with a $10,000 make-offer inquiry, ultimately negotiating the domain to $85,000 after three counter-offers.