Domain Change SEO
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Domain change SEO encompasses the strategy and execution required to move a website to a new domain name while minimizing loss of search rankings and organic traffic. The process involves setting up comprehensive [[301-redirect|301 redirects]] from every old URL to its new equivalent, updating [[canonical-url|canonical tags]], submitting a change-of-address notification in Google Search Console, and monitoring [[domain-signal|domain signals]] for weeks after migration. Typical migrations lose 10–30% of traffic initially, recovering over 3–6 months. Choosing a stronger [[tld-trust-signal|TLD]] is a common reason teams accept the short-term risk.
Example
A startup rebranding from acme-tools.io to acmetools.com implements 301 redirects for all 2,400 URLs, notifies Google Search Console, and recovers 95% of organic traffic within four months.