Domain Appraisal
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Domain appraisal is the process of obtaining a formal or automated estimate of a domain name's market value, typically for insurance, financing, sale preparation, or estate planning purposes. Professional appraisals consider comparable sales data (comps), search volume, keyword commercial intent, [[domain-length|length]], [[tld|TLD]] desirability, [[direct-navigation|type-in traffic]], and existing backlink profile. Automated appraisal tools such as Estibot and GoDaddy's GoValue use machine-learning models trained on historical sales, while human appraisers from companies like DomainAgents or MediaOptions provide narrative reports accepted in legal proceedings.
Example
Before listing a domain at auction, a seller commissioned a professional appraisal report at $150 — the appraiser cited five comparable .com sales to justify a $28,000 asking price.