域名估值
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域名估值是为保险、融资、出售准备或遗产规划目的，获取域名市场价值正式或自动化估算的过程。专业估值考虑可比销售数据、搜索量、关键词商业意图、[[domain-length|长度]]、[[tld|TLD]]受欢迎程度、[[direct-navigation|直接导航流量]]以及现有外链状况。Estibot和GoDaddy的GoValue等自动估值工具使用基于历史销售数据训练的机器学习模型，专业人工估值师则提供在法律程序中被认可的书面报告。
示例
Before listing a domain at auction, a seller commissioned a professional appraisal report at $150 — the appraiser cited five comparable .com sales to justify a $28,000 asking price.