BIMI (Brand Indicators for Message Identification)
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BIMI is an email standard that allows organizations to display their verified brand logo directly in email clients' inboxes next to their messages. BIMI builds on [[dmarc|DMARC]] enforcement (policy of quarantine or reject), [[spf-record|SPF]], and [[dkim|DKIM]] authentication. To qualify, senders must publish a BIMI DNS record linking to an SVG logo file and — for verified mark display — obtain a Verified Mark Certificate (VMC) from an authorized authority such as DigiCert or Entrust. The combined effect makes phishing harder: recipients can visually verify legitimate brand emails before opening them.
Example
PayPal publishes a BIMI record so Gmail and Apple Mail display the PayPal logo next to legitimate PayPal emails, making phishing impersonations visually distinct.