BIMI (Brand Indicators for Message Identification)

BIMI is an email standard that allows organizations to display their verified brand logo directly in email clients' inboxes next to their messages. BIMI builds on [[dmarc|DMARC]] enforcement (policy of quarantine or reject), [[spf-record|SPF]], and [[dkim|DKIM]] authentication. To qualify, senders must publish a BIMI DNS record linking to an SVG logo file and — for verified mark display — obtain a Verified Mark Certificate (VMC) from an authorized authority such as DigiCert or Entrust. The combined effect makes phishing harder: recipients can visually verify legitimate brand emails before opening them.