底价
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底价是卖家在域名拍卖竞价开始前秘密设定的最低接受价格。若竞价未达到底价，拍卖将以未成交结束。部分平台向竞拍者显示底价未达到的提示，而其他平台则将底价完全保密。底价保护卖家免受贱卖损失，但若设置过高于认知的[[domain-appraisal-value|市场价值]]，可能会阻碍参与者。
示例
A seller lists 'fastpay.co' on Sedo with a reserve of $8,000. After bidding reaches $5,500, the auction closes unsold because the reserve was not met.