TLD String

A TLD string is the specific character sequence that an applicant proposes to operate as a new [[tld|top-level domain]] in [[icann|ICANN's]] New gTLD Program. The string undergoes multiple rounds of evaluation including string similarity analysis (to avoid confusion with existing TLDs), geographic name checks, reserved words screening, and community objection procedures before it can be delegated. For [[idn-tld|IDN TLDs]], both the Unicode form and the corresponding [[punycode|Punycode]] representation are evaluated as the TLD string.

Example

When Google applied for .search and .app in the 2012 gTLD round, '.search' and '.app' were the TLD strings that underwent ICANN's evaluation process.