Sunrise Period (Trademark Protection)
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A sunrise period is a pre-launch registration window offered by new top-level domain registries, giving [[trademark-clearinghouse]]-validated trademark holders the exclusive right to register matching domain names before general public availability. Sunrise periods typically last 30 to 60 days and serve as a critical mechanism to prevent [[bad-faith-registration]] at TLD launch. [[registrar]] operators verify applicants' TMCH tokens during this window, and contested applications where multiple trademark holders claim the same string may go to auction or sunrise dispute resolution. After sunrise, a "landrush" period may open before general availability, allowing broader registrations at premium pricing.
Example
During the .shop sunrise period, Walmart used its Trademark Clearinghouse registration to secure 'walmart.shop' before general availability, preventing opportunistic registrations.