Pay-Per-Click Parking (PPC Parking)
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Pay-per-click parking is a [[domain-monetization|domain monetization]] strategy in which a [[domain-parking|parked]] domain displays contextual advertisements served by Google AdSense for Domains, Sedo Parking, or similar ad networks. Revenue is generated each time a visitor clicks an ad — the amount per click depends on the keyword vertical, with finance, insurance, and legal keywords generating the highest CPCs. PPC parking revenue has declined significantly since the mid-2000s peak due to reduced [[direct-navigation|type-in traffic]] as browser URL bars have evolved into search-capable inputs, but high-traffic premium domains still generate meaningful passive income.
Example
A domain investor's parked portfolio of 200 financial keyword domains earned approximately $800/month from PPC parking in high-CPC verticals like 'auto insurance' and 'mortgage rates.'