ENS（以太坊域名服务）
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基于以太坊区块链的去中心化命名系统。将`.eth`域名与以太坊地址关联，提供易于使用的名称。
示例
A user registers branding.eth via ENS for a one-time or annual fee paid in ETH. They can point it to their wallet address, IPFS-hosted website, and social profiles simultaneously.