Sunrise Period (Trademark Protection)

A sunrise period is a pre-launch registration window offered by new top-level domain registries, giving [[trademark-clearinghouse]]-validated trademark holders the exclusive right to register matching domain names before general public availability. Sunrise periods typically last 30 to 60 days and serve as a critical mechanism to prevent [[bad-faith-registration]] at TLD launch. [[registrar]] operators verify applicants' TMCH tokens during this window, and contested applications where multiple trademark holders claim the same string may go to auction or sunrise dispute resolution. After sunrise, a "landrush" period may open before general availability, allowing broader registrations at premium pricing.