due diligence de domínios
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Investigação minuciosa realizada antes de comprar um domínio. Verifica infrações de marcas, perfil de backlinks, histórico de uso, entre outros.
Exemplo
Before bidding $3,000 on an expired domain at auction, an investor checks archive.org and discovers it was used for a spam pharma site in 2019 — the name is blacklisted by major email providers, making it worthless for most end-user buyers.