Branded Search

Branded search refers to queries that include a company or product name, such as 'Nike shoes' or 'Notion app'. A domain name that closely matches the brand reduces friction in branded search — users who search for the brand are more likely to click the domain that mirrors the name. High branded search volume is itself a positive [[domain-signal|domain signal]], as Google interprets consistent brand queries as evidence of legitimate entity authority. Choosing a [[memorability|memorable]] domain that is easy to spell and type reduces brand search leakage to competitors.