.com vs .shop
For e-commerce businesses, .shop offers a descriptive alternative to .com that immediately signals shopping intent. However, .com's universal recognition means consumers are more likely to trust and remember a .com e-commerce site.
Choose .com for maximum e-commerce trust and brand longevity. Choose .shop for a niche online store where descriptive domain names improve click-through rates from search.
| Feature | .com | .shop |
|---|---|---|
| Full Name | Commercial | Shop |
| Type | Generic | Generic |
| Registry | VeriSign, Inc. | GMO Registry, Inc. |
| Registered Domains | 160,000,000 | 1,200,000 |
| Year Introduced | 1985 | 2016 |
| DNSSEC | ✓ | ✓ |