.com vs .shop

For e-commerce businesses, .shop offers a descriptive alternative to .com that immediately signals shopping intent. However, .com's universal recognition means consumers are more likely to trust and remember a .com e-commerce site.

Choose .com for maximum e-commerce trust and brand longevity. Choose .shop for a niche online store where descriptive domain names improve click-through rates from search.

Feature .com .shop
Full Name Commercial Shop
Type Generic Generic
Registry VeriSign, Inc. GMO Registry, Inc.
Registered Domains 160,000,000 1,200,000
Year Introduced 1985 2016
DNSSEC
.com
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.shop
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