品牌型域名
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品牌型域名是主要因其易记性、独特性和品牌建设潜力而选择的域名，而非为了匹配搜索关键词。品牌型域名通常是造词（如Zillow、Etsy、Spotify）、混合词或简短的音韵悦耳组合。与[[exact-match-domain|精确匹配域名(EMD)]]不同，品牌型域名不是对产品的直白描述，使公司能够灵活拓展至多个垂直领域。Brandpa和BrandBucket等平台专门提供精选品牌型域名，由于其通用性，往往溢价于通用关键词域名出售。
示例
When Airbnb launched, they chose the invented portmanteau 'Airbnb' over keyword domains like vacationrentals.com — the brandable name proved invaluable as the company expanded globally beyond its original U.S. focus.