Best TLDs for Best TLDs for Japanese Companies

1 .jp

Japan's primary ccTLD with near-universal recognition among domestic consumers.

Strongest Japanese market trust signal Required for government contractor eligibility in Japan Over 1.8 million registrations — well established

Requires Japanese presence for most second-level types Less suitable for global branding

2 .co

The .co.jp third-level format is standard for Japanese corporations.

Standard corporate domain format in Japan (company.co.jp) Signals formal registered company Highly trusted by Japanese consumers

Requires Japanese corporate registration Not applicable outside Japan

3 .tokyo

City TLD for Tokyo-based businesses seeking local digital identity.

Strong Tokyo brand association globally Good for tourism and lifestyle brands targeting Tokyo Good availability

Limits brand to Tokyo rather than all of Japan Higher price than .jp

4 .com

International reach for Japanese companies expanding globally.

Essential for export and international B2B No geographic restriction Understood worldwide

No Japan-specific trust signal Competitive for short brand names

5 .nagoya

Regional TLD for Nagoya-based manufacturers and businesses.

Strong Nagoya industrial region identity Excellent availability

Very niche Limited audience outside Nagoya region

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