Best TLDs for Best TLDs for Australian Businesses
Domain extensions for businesses based in Australia
Recommended TLDs
1
.au
Australia's new direct .au extension offers maximum local market trust.
Short and memorable — launched 2022 for direct registrations
Strongest Australian identity signal
Future-proof primary Australian domain
Priority registration ended 2023 — some names may now be taken
Less established than .com.au
2
.com
The traditional standard for Australian companies with global ambitions.
Universally recognized beyond Australia
Best for export businesses
No geographic restriction
No Australian-specific trust signal
Names often taken by US companies
3
.sydney
City TLD for Sydney-based businesses targeting local and tourist audiences.
Global Sydney brand recognition
Good for hospitality and real estate
Limits brand to Sydney rather than all Australia
Low adoption
City TLD for Melbourne-based businesses in arts, food, and finance.
Strong Melbourne cultural identity
Good local signal
Very niche
Limited to Melbourne audience
5
.net
Fallback for Australian ISPs and network infrastructure companies.
Good fallback when .au variants are taken
Global recognition
No Australia-specific signal
Less prestigious than .com