New gTLD Landscape
Exploring the 1,200+ new generic TLDs: who runs them, how they perform, and which ones are worth considering.
For: Industry watchers and domain buyers
What Are New gTLDs?
Learn what new gTLDs are, how ICANN's 2012 program created over 1,200 new extensions, and why the new namespace matters for domain buyers and businesses today.
4 min readTop 20 Most Popular New gTLDs
The 20 most registered new gTLDs ranked by adoption, with registration counts, real-world use cases, and pricing data to help you choose the right extension.
3 min readNew gTLD Success Stories
Case studies of new gTLDs that broke through — .app, .dev, .io, .shop, and others — examining why they earned genuine user adoption and brand recognition.
4 min readNew gTLD Failures and Lessons Learned
Why many new gTLDs flopped: pricing mistakes, poor targeting, lack of community buy-in, and registry collapses — with lessons for buyers and applicants.
4 min readHow gTLD Registries Operate
Inside the registry business: how new gTLD operators run technical infrastructure, set pricing, manage registrars, and meet ICANN contractual obligations.
4 min readSunrise and Landrush Periods Explained
How sunrise and landrush periods work when a new TLD launches: who qualifies, how to register, costs, and what happens if your trademark is cybersquatted.
4 min readGeographic New gTLDs: City and Regional Extensions
A guide to geographic new gTLDs like .nyc, .london, .paris, .berlin — who can register, SEO implications, and when a geo TLD makes sense for your business.
3 min readIndustry-Specific New gTLDs
New gTLDs built for specific industries — .bank, .law, .shop, .tech, .health — which require verification, who should use them, and their real-world adoption.
3 min readNew gTLD Pricing Guide
How new gTLD pricing works: wholesale versus retail layers, premium domain tiers, renewal traps, and a cost comparison across popular extensions in 2026.
4 min readCommunity TLDs: Extensions Built for Groups
Community TLDs like .gay, .catholic, .organic, and .sport serve specific groups. How community applications differ, who governs them, and their adoption data.
3 min readNew gTLDs vs Legacy TLDs: A Detailed Comparison
Head-to-head comparison of new gTLDs vs .com, .net, .org across trust, SEO, pricing, name availability, and use cases. When does a new extension make sense?
4 min readICANN's Role in the New gTLD Program
How ICANN created, governs, and enforces the new gTLD program: the Applicant Guidebook, Registry Agreements, compliance oversight, and the 2026 round.
3 min readNew gTLD Market Statistics 2026
Current registration counts, market share, growth trends, and performance data for the new gTLD sector in 2026 — numbers every domain buyer and investor needs.
3 min readInvesting in New gTLD Domains
Can you profit investing in new gTLD domains? Honest analysis of the opportunities, risks, and strategies for investors considering non-.com extensions.
3 min readThe Future of New gTLDs
What comes next for new gTLDs: the 2026 ICANN application round, browser trends, AI-driven search shifts, and the long-term future role of non-.com extensions.
4 min read