Best TLDs for E-Commerce & Retail
TLD recommendations for online stores, marketplaces, and retail brands. Trust and brand recognition are paramount — customers must feel safe entering payment information.
Recommended TLDs
Key Considerations
- .com remains the gold standard for e-commerce trust — 77% of consumers trust it most
- .shop and .store are increasingly accepted but may require more brand building
- SSL/TLS certificates are essential regardless of TLD choice
- Consider registering common misspellings to prevent typosquatting