Domain Wholesale
Domain wholesale refers to the buying or selling of domain names in bulk at below-retail prices, typically between professional investors or between investors and platforms rather than direct end users. Wholesale deals prioritise volume and speed over maximum per-domain return: a seller might offload 200 names at 30 cents on the dollar to free up capital or exit a niche. [[domain-broker|Brokers]] and specialised wholesale platforms (Bulk Register, Epik wholesale) facilitate these trades, and buyers expect deep discounts in exchange for absorbing large, unvetted portfolios where quality varies.
Example
An investor liquidating her 800-domain portfolio sells a curated lot of 150 .com names to a portfolio buyer for $18,000 — roughly $120 each — accepting a wholesale discount to convert assets quickly.