Best TLDs for Best TLDs for Insurance Companies
Domain extensions for insurers, brokers, and comparison sites
Recommended TLDs
1
.com
Regulators, brokers, and customers expect insurers to operate on .com.
Maximum trust for premium payment conversion
Required for regulatory portal integrations in some markets
Universal global recognition
Insurance brand names on .com are largely taken by incumbents
High aftermarket cost
Restricted TLD reserved for licensed insurance entities.
Strongest possible insurance authority signal
Restricted to licensed insurers — builds automatic trust
Excellent availability for company names
Requires licensing verification
Very long extension (9 chars)
Low public awareness
Broad financial services extension covering insurance and investment.
Works for full-service financial firms
Professional signal
Long extension
Not insurance-specific
Conceptually aligned with insurance's core value proposition.
Strong value proposition signal
Unique and memorable
Very long extension
Low adoption
5
.co
Short professional fallback for insurtech startups disrupting incumbents.
Short and modern
Good for insurtech startups
Implies company
No insurance-specific signal
Can be confused with .com