Amazon Registry
Amazon Registry Services, Inc.
Amazon Registry manages brand TLDs for Amazon including .amazon, .aws, .bot, and .fire. The .amazon TLD was one of the most contested new gTLD applications due to opposition from South American countries.
Notable Events
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2012
Amazon applies for .amazon, .aws, and other brand TLDs
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2013
Brazil and Peru oppose .amazon application at ICANN
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2019
.amazon finally approved after 7-year dispute
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2020
.aws launches for Amazon Web Services usage