Dot-Brand TLD (.brand)

A dot-brand TLD is a [[new-gtld|new gTLD]] operated exclusively by a single company using its own brand or trademark as the domain extension. Dot-brand TLDs are not available for public registration — all registrations are internally controlled by the brand owner. Companies pursue dot-brand TLDs to create memorable, brand-native web addresses, improve phishing resistance (since only the brand controls registrations), and signal brand prestige. The application cost alone is $185,000 USD, making dot-brand TLDs exclusively the domain of large corporations.